David W. Hughens |

PROFESSIONAL EXPERIENCE

Develop and implement marketing communications plan that meets the goals of the school’s strategic plan for continued growth and programmatic improvement.
Responsible for communicating consistently across print and electronic media ensuring that key strategic messages are communicated effectively to target audiences.
Produce, or acts as liaison with firms that produce public relations materials, advertising and marketing collateral such as brochures, press releases, web copy, newsletters and executive presentations.
Design, write and maintain content for website, email newsletters and social media to reflect a consistent brand and deliver strategic messaging.
Develop curriculum and teach middle school technology class that focuses on computer/web technology for communications.
Oversee a staff of 40 and schedule more than 75 camps that see close to 800 students each summer while handling site logistics, staffing, payroll, transportation, marketing, and issues management.

Designed and presented communications skills and brainstorm training workshops for Fortune 500 companies.
Managed accounts and scheduled training classes for Thumbprint clients.
Handled new business development, wrote and presented sales proposals.
Facilitated brainstorm sessions in product design, marketing and strategic development for Cartoon Network, CNN Headline News, Turner Classic Movies, Equifax, First USA Bank, Delta Air Lines, GCI Group, Ketchum Public Relations, Dow Corning, and Yankelovich.

Developed and managed relationships with large client base in highly competitive sales market.
Presented digital workflow solutions through consultative selling methods to everyone from Office Managers to C-level Executives.
Managed large geographical territory as an overlay for sales representatives, providing sales skills and technical skills support and training.
Consistently overachieved sales quota while procuring new business through cold calling and dogged persistence.
Conducted client and sales personnel training sessions for systems and software as a product specialist.

Handled communications as liaison between customer and printing process for the highly technical electronic prepress department.
Scheduled and managed daily deadline workflow in prepress service bureau.
Software and programming experience: Adobe Suite, Microsoft Office, HTML, CSS and PHP. Hardware experience: Mac and PC, Scitex RIP, Scitex Dolev 200 and 400, Agfa Avantra and Accuset, Linotype-Hell drum scanner and IRIS.
Executed color correction, photo retouching and trapping for printing projects on Scitex Prisma and Macintosh.

Managed production, design, layout and printing of monthly magazine ADRtoday (Alternative Dispute Resolution Today) for the Alabama Mediation and Arbitration Center.
Designed and developed content and established editorial style of magazine.
Supervised writers and managed all editing functions for the magazine.
Trained as a professional mediator. [AAA certified]

Formed Westbrook Productions to produce the feature film ELVIS’ GRAVE; the second feature film produced in Alabama by a native Alabamian and the youngest producer to ever do so.
Directed cast and crew of forty-five people during film production.
Managed and coordinated multiple subcontractors during postproduction.
Raised $300,000 through private investors for film production.
Researched and wrote business plan to procure investors.
Organized cast and crew, secured locations, budgeted and scheduled production.
Executed the editing of sound and picture in both videotape and film format.

Auburn University – Marketing and Adult Education 1987
Member Pi Kappa Alpha fraternity – Alumni Relations Chairman 1986
Member ASTD American Society for Training and Development
IKON University Sales Training – Two Week course 1999
Sharp Electronics Sales Training – One Week course 1996
American Arbitration Association, Mediator Certification – 40 hours 1992
Training seminar – Loyola-Marymount University LA, CA – Film Production 1988
Training seminar – USC LA, CA – Production/Marketing Films for Video 1988
Big Brothers of Alabama, Recruitment Committee Chairman, Board of Directors 1996
Author/Publisher – The Imagination Block
Website design – Clairemont Communications | The Montessori School of Raleigh